[Image] There’s no question that the environment is one of today’s “hot topics,” pun intended. Many consumers are now searching for ways to lower their carbon footprint, and creating a demand for eco-friendly products and services. It’s a new marketplace that is ripe for the picking for savvy marketers.Do you offer a collection of green products but don’t know how to capture this new growing audience? Or are you an established green brand in fear of how to cope with an influx of competition?
Read some great tips on structuring a marketing campaign that shows your environmentally-friendly side.
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