tag:blogger.com,1999:blog-81277149184388098392024-03-09T07:19:38.042+08:00Consumers WantWhen consumers are trying to find the services and products they want, at the time that they want them, what are some of the obstacles they face? What would best help them when trying to find your business? You will want to know about these. You can then be much better with clearing the way, for potential customers who are trying to find YOU!Adam (Ads) Onvidshttp://www.blogger.com/profile/05673546083421148242noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-8127714918438809839.post-8918007088662464672008-07-30T16:55:00.007+08:002008-08-09T21:58:54.218+08:00*What's happening in the local market?<span class="zemanta-img" style="margin: 1em; float: right; display: block;"><a href="http://commons.wikipedia.org/wiki/Image:La_Boqueria.JPG"><img src="http://upload.wikimedia.org/wikipedia/commons/thumb/b/be/La_Boqueria.JPG/202px-La_Boqueria.JPG" alt="{{Potd/2005-10-16 (en)}}" style="border: medium none ; display: block;"></a><span class="zemanta-img-attribution" style="margin: 0.2em 0pt 0pt; display: block;"> <a href="http://commons.wikipedia.org/wiki/Image:La_Boqueria.JPG">[Image] </a></span></span>Online shoppers, particularly in the real estate industry, and perhaps also your field of business, appreciate local knowledge. This is where a localised business directory like <a href="http://adsonvids.com.au" target="_new">adsonvids.com.au</a> really shines.<br /><blockquote>According to the NAR, 35 percent of online buyers also looked for "information about the area" - the next largest category behind listings. Fifty percent of buyers found "neighborhood and community information" extremely valuable, again the next largest category after listings and listings features such as photos, home addresses, and maps. School reports and crime data didn't even make the NAR's list, but agent contact information did - 40 percent of buyers found agent contact information extremely valuable.<br /><br />What's missing in the whole online marketing strategy is the thing that can't be automated - what's happening in the local market. That's the one piece of information that can't be automated by any listings site. Only working agents and brokers know what's happening in their local market places.<br /><br />Agents and brokers make reports on local market conditions - the one piece of information that consumers can't get anywhere - unless they talk to an agent who lives and works in that area.</blockquote> Source: <a href="http://realtytimes.com/rtpages/20020619_consumerswant.htm%20" target="_new">What Internet Consumers Want Besides Listings by Blanche Evans</a> <br /><br><fieldset class="zemanta-related"><legend class="zemanta-related-title">Related articles by Zemanta</legend><ul class="zemanta-article-ul"><li class="zemanta-article-ul-li"><a href="http://www.cnn.com/2008/LIVING/07/19/house.car/index.html?eref=rss_latest">Buy a house, get a car</a></li><li class="zemanta-article-ul-li"><a href="http://www.articlesbase.com/article.php?aid=484532&pid=6775764102">Subscribe Instead of Buy</a></li><li class="zemanta-article-ul-li"><a href="http://www.articlesbase.com/article.php?aid=495657&pid=6775764102">Merits & Demerits of Internet-marketing</a></li></ul></fieldset><div style="margin-top: 10px; height: 15px;" class="zemanta-pixie"><a class="zemanta-pixie-a" href="http://reblog.zemanta.com/zemified/99bac5a6-0bac-49ff-acef-9cc2d63c4130/" title="Zemified by Zemanta"><img style="border: medium none ; float: right;" class="zemanta-pixie-img" src="http://img.zemanta.com/reblog_c.png?x-id=99bac5a6-0bac-49ff-acef-9cc2d63c4130" alt="Zemanta Pixie"></a></div>Adam (Ads) Onvidshttp://www.blogger.com/profile/05673546083421148242noreply@blogger.com0tag:blogger.com,1999:blog-8127714918438809839.post-37386852633858872802008-07-17T10:32:00.007+08:002008-08-09T22:03:00.808+08:00*How to “Green” Your Marketing<span class="zemanta-img" style="margin: 1em; float: right; display: block;"><a href="http://commons.wikipedia.org/wiki/Image:GHG_per_capita_2000.svg"><img src="http://upload.wikimedia.org/wikipedia/commons/thumb/e/ea/GHG_per_capita_2000.svg/202px-GHG_per_capita_2000.svg.png" alt="Greenhouse gas emissions per capita in 2000" style="border: medium none ; display: block;"></a><span class="zemanta-img-attribution" style="margin: 0.2em 0pt 0pt; display: block;"> <a href="http://commons.wikipedia.org/wiki/Image:GHG_per_capita_2000.svg">[Image] </a></span></span>There’s no question that the environment is one of today’s “hot topics,” pun intended. Many consumers are now searching for ways to lower their carbon footprint, and creating a demand for eco-friendly products and services. It’s a new marketplace that is ripe for the picking for savvy marketers.<br />Do you offer a collection of green products but don’t know how to capture this new growing audience? Or are you an established green brand in fear of how to cope with an influx of competition? <br /><br />Read some great tips on structuring a marketing campaign that <a href="http://www.ysmblog.com/blog/2008/05/09/green-clicks/" target="_new">shows your environmentally-friendly side</a>.<br /><br><fieldset class="zemanta-related"><legend class="zemanta-related-title">Related articles by Zemanta</legend><ul class="zemanta-article-ul"><li class="zemanta-article-ul-li"><a href="http://www.guardian.co.uk/environment/2007/nov/30/ethicalliving.ethicalmoney?gusrc=rss">Consumers name green 'sins'</a></li><li class="zemanta-article-ul-li"><a href="http://blog.creativethink.com/2007/11/carbon-credits-.html">Carbon Credits Humor</a></li></ul></fieldset><div style="margin-top: 10px; height: 15px;" class="zemanta-pixie"><a class="zemanta-pixie-a" href="http://reblog.zemanta.com/zemified/c993773e-bebc-4f39-87ed-d3a7952ce61a/" title="Zemified by Zemanta"><img style="border: medium none ; float: right;" class="zemanta-pixie-img" src="http://img.zemanta.com/reblog_c.png?x-id=c993773e-bebc-4f39-87ed-d3a7952ce61a" alt="Zemanta Pixie"></a></div>Adam (Ads) Onvidshttp://www.blogger.com/profile/05673546083421148242noreply@blogger.com0tag:blogger.com,1999:blog-8127714918438809839.post-6638770096237820252008-07-16T13:32:00.004+08:002008-08-09T22:05:35.213+08:00*Start Communicating with Consumers<span class="zemanta-img" style="margin: 1em; float: right; display: block;"><a href="http://commons.wikipedia.org/wiki/Image:William-Adolphe_Bouguereau_%281825-1905%29_-_The_Proposal_%281872%29.jpg"><img src="http://upload.wikimedia.org/wikipedia/commons/thumb/1/11/William-Adolphe_Bouguereau_%281825-1905%29_-_The_Proposal_%281872%29.jpg/202px-William-Adolphe_Bouguereau_%281825-1905%29_-_The_Proposal_%281872%29.jpg" alt="William-Adolphe Bouguereau The Proposal" style="border: medium none ; display: block;"></a><span class="zemanta-img-attribution" style="margin: 0.2em 0pt 0pt; display: block;"> <a href="http://commons.wikipedia.org/wiki/Image:William-Adolphe_Bouguereau_%281825-1905%29_-_The_Proposal_%281872%29.jpg">[Image] </a></span></span>The survey, <i>Brand Engagement: What Consumers Really Think</i>, shows not only the desire consumers have to engage with brands, but also the benefits brands may receive from communicating with consumers.<br />A main takeaway from our survey is that consumers want to talk to brands – and lots of them. But even more interesting is that 55% of survey respondents would prefer to have ongoing communication with brands, as opposed to one time.<br /><br />See more about the survey results at <a href="http://blog.expotv.com/2008/06/30/why-brands-should-start-communicating-with-consumers/" target="_new">Why Brands Should Start Communicating with Consumers by David Rubinstein</a><br /><br><fieldset class="zemanta-related"><legend class="zemanta-related-title">Related articles by Zemanta</legend><ul class="zemanta-article-ul"><li class="zemanta-article-ul-li"><a href="http://www.podtech.net/home/5017/social-video-marketing-save-money-build-engagement">Social Video Marketing: Save Money, Build Engagement</a></li><li class="zemanta-article-ul-li"><a href="http://theengagingbrand.typepad.com/the_engaging_brand_/2008/07/the-power-of-co.html">Combine to Create Engagement</a></li></ul></fieldset><div style="margin-top: 10px; height: 15px;" class="zemanta-pixie"><a class="zemanta-pixie-a" href="http://reblog.zemanta.com/zemified/5c2728dc-78dc-40a4-a456-f1edc6cb3476/" title="Zemified by Zemanta"><img style="border: medium none ; float: right;" class="zemanta-pixie-img" src="http://img.zemanta.com/reblog_c.png?x-id=5c2728dc-78dc-40a4-a456-f1edc6cb3476" alt="Zemanta Pixie"></a></div>Adam (Ads) Onvidshttp://www.blogger.com/profile/05673546083421148242noreply@blogger.com0tag:blogger.com,1999:blog-8127714918438809839.post-39495547406512878712008-07-14T07:30:00.001+08:002008-08-09T22:07:42.806+08:00*Inspiration, Anyone?Microsoft’s Digital Advertising group builds on their earlier efforts called Bring the Love Back. While it is a fun piece, there is obviously a serious agenda at play here.<br /><br /><center><object height="251" width="300"><param name="movie" value="http://www.youtube.com/v/knQKdhGmL8s&hl=en&fs=1&rel=0&color1=0x234900&color2=0x4e9e00&border=1"><param name="allowFullScreen" value="true"><embed src="http://www.youtube.com/v/knQKdhGmL8s&hl=en&fs=1&rel=0&color1=0x234900&color2=0x4e9e00&border=1" type="application/x-shockwave-flash" allowfullscreen="true" height="251" width="300"></embed></object></center><br />The new movie is all about the possibilities of online advertising as an effective medium for reaching out to consumers and it’s started a real conversation which you can check out at <a href="http://bringtheloveback.com/" target="_new">bringtheloveback.com</a> <br /><br />Source: <a href="http://toddand.com/2008/06/23/inspiration-anyone/" target="_new">toddand.com</a> <br /><br><fieldset class="zemanta-related"><legend class="zemanta-related-title">Related articles by Zemanta</legend><ul class="zemanta-article-ul"><li class="zemanta-article-ul-li"><a href="http://bluurb.wordpress.com/2008/06/12/inspiration-anyone/">inspiration anyone?</a></li><li class="zemanta-article-ul-li"><a href="http://seomashup.blogspot.com/2008/07/online-advertising-breaks-barriers.html">Online Advertising Breaks Barriers, Despite Being Largely Under-Utilized</a></li><li class="zemanta-article-ul-li"><a href="http://gigaom.com/2007/11/07/as-online-advertising-grows-the-question-is-how-much-is-too-much/">internet-advertising-est.png</a></li></ul></fieldset><div style="margin-top: 10px; height: 15px;" class="zemanta-pixie"><a class="zemanta-pixie-a" href="http://reblog.zemanta.com/zemified/f8cc0868-14e2-488f-8187-b168b3a1118a/" title="Zemified by Zemanta"><img style="border: medium none ; float: right;" class="zemanta-pixie-img" src="http://img.zemanta.com/reblog_c.png?x-id=f8cc0868-14e2-488f-8187-b168b3a1118a" alt="Zemanta Pixie"></a></div>Adam (Ads) Onvidshttp://www.blogger.com/profile/05673546083421148242noreply@blogger.com0tag:blogger.com,1999:blog-8127714918438809839.post-36775799478706244772008-07-10T19:06:00.003+08:002008-08-09T22:10:01.441+08:00*Advertiser vs ConsumerThis funny MSN ad shows the relationship between the advertiser and the consumer today. The clip was part of a presentation shown at Idea Forum 2007. It should give you a few ideas with regard what you're achieving with your current marketing strategies.<br /><br /><center><object height="251" width="300"><param name="movie" value="http://www.youtube.com/v/heSudg-tfIk&hl=en&fs=1&rel=0&color1=0x234900&color2=0x4e9e00&border=1"><param name="allowFullScreen" value="true"><embed src="http://www.youtube.com/v/heSudg-tfIk&hl=en&fs=1&rel=0&color1=0x234900&color2=0x4e9e00&border=1" type="application/x-shockwave-flash" allowfullscreen="true" height="251" width="300"></embed></object></center><br /><br><fieldset class="zemanta-related"><legend class="zemanta-related-title">Related articles by Zemanta</legend><ul class="zemanta-article-ul"><li class="zemanta-article-ul-li"><a href="http://seomashup.blogspot.com/2008/07/cocktail-napkin-marketing-plantm-by.html">The Cocktail Napkin Marketing Plan(TM) by Robyn Levin - Announcing a New Interactive e-book that Turns Entrepreneurs into Instant Marketing Strategists</a></li><li class="zemanta-article-ul-li"><a href="http://www.marketingvox.com/marketing-in-an-economic-downturn-mistakes-challenges-and-opportunities-039657/?camp=rssfeed&src=mv&type=textlink">Marketing in an Economic Slump: Mistakes, Challenges and Opportunities</a></li></ul></fieldset><div style="margin-top: 10px; height: 15px;" class="zemanta-pixie"><a class="zemanta-pixie-a" href="http://reblog.zemanta.com/zemified/17fd2d6f-c2f9-4178-839f-cc6a72db3bb9/" title="Zemified by Zemanta"><img style="border: medium none ; float: right;" class="zemanta-pixie-img" src="http://img.zemanta.com/reblog_c.png?x-id=17fd2d6f-c2f9-4178-839f-cc6a72db3bb9" alt="Zemanta Pixie"></a></div>Adam (Ads) Onvidshttp://www.blogger.com/profile/05673546083421148242noreply@blogger.com2tag:blogger.com,1999:blog-8127714918438809839.post-52032276111802807412008-07-09T10:58:00.007+08:002008-08-09T22:12:44.121+08:00*Is your market “predictably irrational”?<span class="zemanta-img" style="margin: 1em; float: right; display: block;"><a href="http://www.flickr.com/photos/24038052@N00/2423281556"><img src="http://farm3.static.flickr.com/2138/2423281556_fe8ee47706_m.jpg" alt="Predictably Irrational" style="border: medium none ; display: block;"></a><span class="zemanta-img-attribution" style="margin: 0.2em 0pt 0pt; display: block;"> <a href="http://www.flickr.com/photos/24038052@N00/2423281556">[Image] </a></span></span>Dan’s book, Predictably Irrational, is a fascinating look at the behavior of prospects, namely their tendency to behave in an illogical manner when you least expect it.<br />But in Dan’s research, he’s found “rational” prospects will actually exhibit irrational behavior time and time again–to the point of becoming extremely predictable in their choices.<br />In other words, no matter what the logical brain says, we make snap decisions based on other things, like emotions and societal norms. And we do it over and over again.<br />So what does that mean to you?<br /><br />Find out by listening to <a href="http://www.strategicprofits.com/persuasion-techniques/rich-schefren-predictably-irrational-dan-ariely-interview/" target="_new">Rich Schefren's interview with MIT professor and author, Dan Ariely</a><br><br /><fieldset class="zemanta-related"><legend class="zemanta-related-title">Related articles by Zemanta</legend><ul class="zemanta-article-ul"><li class="zemanta-article-ul-li"><a href="http://www.sciam.com/article.cfm?id=the-science-of-irrational&sc=rss">The Science of Irrationality: Why We Humans Behave So Strangely [Mind Matters]</a></li><li class="zemanta-article-ul-li"><a href="http://www.stoweboyd.com/message/2008/07/paul-kedrosky-o.html">Paul Kedrosky on Predictably Irritating</a></li></ul></fieldset><div style="margin-top: 10px; height: 15px;" class="zemanta-pixie"><a class="zemanta-pixie-a" href="http://reblog.zemanta.com/zemified/a95710cb-a6c3-42fd-a6b9-4632c1e3889e/" title="Zemified by Zemanta"><img style="border: medium none ; float: right;" class="zemanta-pixie-img" src="http://img.zemanta.com/reblog_e.png?x-id=a95710cb-a6c3-42fd-a6b9-4632c1e3889e" alt="Zemanta Pixie"></a></div>Adam (Ads) Onvidshttp://www.blogger.com/profile/05673546083421148242noreply@blogger.com0tag:blogger.com,1999:blog-8127714918438809839.post-23228122236582371022008-07-07T14:22:00.009+08:002008-08-09T22:19:13.790+08:00*Online Consumer Trends<span class="zemanta-img" style="margin: 1em; float: right; display: block;"><a href="http://commons.wikipedia.org/wiki/Image:Manhattan_night_march_USa.jpg"><img src="http://upload.wikimedia.org/wikipedia/commons/thumb/6/6c/Manhattan_night_march_USa.jpg/202px-Manhattan_night_march_USa.jpg" alt="Manhattan, New York" style="border: medium none ; display: block;"></a><span class="zemanta-img-attribution" style="margin: 0.2em 0pt 0pt; display: block;"> <a href="http://commons.wikipedia.org/wiki/Image:Manhattan_night_march_USa.jpg">[Image] </a></span></span>Why is the Internet so appealing to real estate consumers? It is efficient. Instead of driving around to see homes for sale and viewing each one physically, the consumer can now get a good feel for the home (at least enough to know whether they want to see it in person), simply by viewing photos online.<br />Second, researching real estate online allows consumers to eliminate other marketing and sales materials. The newspaper, mail box and e-mail are full of unwanted solicitations. Online, the consumer controls the experience.<br />Third, and most important, the consumer can remain anonymous. Consumers curious about real estate don’t want to be solicited or sold. They want to remain hidden, and the Web provides the information they want with no strings attached.<br /><br />This is relevant information to any business, not only real estate. Read the rest of <a href="http://rismedia.com/wp/2007-06-19/online-consumer-trends-positioning-yourself-for-success/" target="_new">Online Consumer Trends: Positioning Yourself for Success by Bill Miles</a><br><br /><div style="margin-top: 10px; height: 15px;" class="zemanta-pixie"><a class="zemanta-pixie-a" href="http://reblog.zemanta.com/zemified/0b45898a-ffa3-4812-8bf2-46928bead4fd/" title="Zemified by Zemanta"><img style="border: medium none ; float: right;" class="zemanta-pixie-img" src="http://img.zemanta.com/reblog_e.png?x-id=0b45898a-ffa3-4812-8bf2-46928bead4fd" alt="Zemanta Pixie"></a></div>Adam (Ads) Onvidshttp://www.blogger.com/profile/05673546083421148242noreply@blogger.com0tag:blogger.com,1999:blog-8127714918438809839.post-52052835560995426132008-07-06T16:05:00.009+08:002008-08-09T22:55:36.686+08:00*Basics Of The Online Sales Experience<span class="zemanta-img" style="margin: 1em; float: right; display: block;"><a href="http://commons.wikipedia.org/wiki/Image:Commercial_st.jpg"><img src="http://upload.wikimedia.org/wikipedia/commons/thumb/a/ae/Commercial_st.jpg/202px-Commercial_st.jpg" alt="Commercial Street, Bangalore." style="border: medium none ; display: block;"></a><span class="zemanta-img-attribution" style="margin: 1em 0pt 0pt; display: block;">Image via <a href="http://commons.wikipedia.org/wiki/Image:Commercial_st.jpg">Wikipedia</a></span></span>In a traditional brick-and-mortar store, if a customer needs help, he or she can look around and find someone. <br /><br />In e-commerce, obviously, that's not an option. So how can you provide customer service as a part of your online sales experience? It's probably easier than you think.<br /><br />There are several ways to provide high-quality customer service with a minimum amount of work. <br /><br /><b>Check out <a href="http://www.allbusiness.com/sales/customer-service/2653-1.html" target="_new">Online Customer Service Basics</a> for tips on a positive online customer service experience. </b><br /><br />When you make use of the <a href="http://adsonvids.com.au" target="_new">adsonvids.com.au</a> experience for your clients, you can be sure they will have a very pleasing experience and association your business.<br><br /><fieldset class="zemanta-related"><legend class="zemanta-related-title">Related articles by Zemanta</legend><ul class="zemanta-article-ul"><li class="zemanta-article-ul-li"><a href="http://www.marketingpilgrim.com/2007/11/customer-service-is-an-important-component-of-e-commerce.html">Customer service is an important component of e-commerce</a></li><li class="zemanta-article-ul-li"><a href="http://www.socialmediatoday.com/SMC/39468">Customer Service in the Age of Social Media: A Lesson from Hewlett Packard</a></li><li class="zemanta-article-ul-li"><a href="http://www.centernetworks.com/customer-service-contact">Are You Seeing What Your Customers Are Saying?</a></li></ul></fieldset><div style="margin-top: 10px; height: 15px;" class="zemanta-pixie"><a class="zemanta-pixie-a" href="http://reblog.zemanta.com/zemified/15fd73f4-0641-4e4b-b1ef-7eba0772ed95/" title="Zemified by Zemanta"><img style="border: medium none ; float: right;" class="zemanta-pixie-img" src="http://img.zemanta.com/reblog_e.png?x-id=15fd73f4-0641-4e4b-b1ef-7eba0772ed95" alt="Zemanta Pixie"></a></div>Adam (Ads) Onvidshttp://www.blogger.com/profile/05673546083421148242noreply@blogger.com0