Wednesday, July 16, 2008

*Start Communicating with Consumers

William-Adolphe Bouguereau  The Proposal [Image] The survey, Brand Engagement: What Consumers Really Think, shows not only the desire consumers have to engage with brands, but also the benefits brands may receive from communicating with consumers.
A main takeaway from our survey is that consumers want to talk to brands – and lots of them. But even more interesting is that 55% of survey respondents would prefer to have ongoing communication with brands, as opposed to one time.

See more about the survey results at Why Brands Should Start Communicating with Consumers by David Rubinstein

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