Wednesday, July 9, 2008

*Is your market “predictably irrational”?

Predictably Irrational [Image] Dan’s book, Predictably Irrational, is a fascinating look at the behavior of prospects, namely their tendency to behave in an illogical manner when you least expect it.
But in Dan’s research, he’s found “rational” prospects will actually exhibit irrational behavior time and time again–to the point of becoming extremely predictable in their choices.
In other words, no matter what the logical brain says, we make snap decisions based on other things, like emotions and societal norms. And we do it over and over again.
So what does that mean to you?

Find out by listening to Rich Schefren's interview with MIT professor and author, Dan Ariely

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