*Start Communicating with Consumers

[Image] The survey, Brand Engagement: What Consumers Really Think, shows not only the desire consumers have to engage with brands, but also the benefits brands may receive from communicating with consumers.
A main takeaway from our survey is that consumers want to talk to brands – and lots of them. But even more interesting is that 55% of survey respondents would prefer to have ongoing communication with brands, as opposed to one time.

See more about the survey results at Why Brands Should Start Communicating with Consumers by David Rubinstein

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*Inspiration, Anyone?

Microsoft’s Digital Advertising group builds on their earlier efforts called Bring the Love Back. While it is a fun piece, there is obviously a serious agenda at play here.


The new movie is all about the possibilities of online advertising as an effective medium for reaching out to consumers and it’s started a real conversation which you can check out at bringtheloveback.com

Source: toddand.com

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